Strategic Memory

Accumulated intelligence & learnings from past campaigns

AM
Aman
Campaign Manager
Total Campaigns
24
Signals Stored
152K+
Success Patterns
89
Memory Health
98%
Vector Index
3.2M dim
Audience Clusters
14
Vector Recall
Hooks that worked for hydration claims
12 signals matched
Creators that converted Gen Z skincare
8 signals matched
Rollout patterns under 6-week timelines
5 signals matched
Risks similar to current campaign
4 signals matched

Campaign Learnings

What worked, why it worked, and where it transfers

Glow Serum Launch
+38% CTR
High engagement in transformation content and real results storytelling
High PerformingTikTok, Instagram
Acne Care Campaign
+27% Trust
Educational content + expert validation drove highest trust
High PerformingYouTube, Instagram
Suncare Awareness
+12% Reach
Relatable daily routine content outperformed product-focused ads
ModerateInstagram, TikTok
Night Repair Drop
+44% Save Rate
Sleep-routine framing unlocked new audience cluster
High PerformingInstagram

Successful Hooks

Hook library ranked by historical CTR

POV: Your skin after this…
Used 18× across campaignsCTR 9.2%
This changed my skin in 7 days…
Used 14× across campaignsCTR 8.7%
I wish I knew this sooner…
Used 22× across campaignsCTR 8.1%
Derms don't want you to know…
Used 9× across campaignsCTR 7.6%
Why no one talks about this…
Used 11× across campaignsCTR 7.2%

Audience Patterns

Recurring themes across segments

Clear skin confidenceSimplify skincareReal people, real resultsIngredient transparencyTime-poor ritualsBarrier-first thinking

Creator Learnings

What history says about creator strategy

Educators outperform on long-form trust building
94%
Lifestyle creators win on save & share metrics
89%
Expert co-signs reduce skepticism by 31%
92%
Mid-tier (200k–800k) drive highest avg engagement
87%

Vector Memory Intelligence

Embedding index health

Index Freshness96%
Recall Precision91%
Cluster Coherence88%
Coverage82%
152,341 signals indexed across 24 campaigns, 3.2M-dim embedding space.